EcoPal - Empowering Sustainability, One Action at a Time

User Interviews

Ștefania P.

Age: 26
Background: Ștefania works as a marketing professional and is passionate about sustainable living. She tries to avoid plastic, uses a reusable bottle, and rides a bike to work.
Pain Points: Finds it difficult to track her overall environmental impact and whether her efforts are making a difference. Struggles to stay motivated when it comes to long-term sustainability.
Preferences: She likes gamification and rewards for achieving eco-goals. Wants personalized tips and real-time feedback on actions. Interested in collaborating with others in challenges to make sustainability fun.

Mihai R.

Age: 34
Background: Mihai is a father of two and runs a small business. He is eco-conscious and encourages his family to adopt sustainable habits, like composting, using solar energy, and reducing waste.
Pain Points: He is unsure if his family's collective efforts are having a significant impact. Needs an easy way to track and educate his kids on the environmental effects of their actions.
Preferences: Values simplicity and ease of use, especially for his kids. Would love to see a family-friendly approach that allows him to track and involve his children in sustainability. Interested in seeing how his household as a whole contributes to sustainability goals.

Elena D.

Age: 29
Background: Elena is a freelancer who works from home. She actively follows eco-friendly trends and tries to maintain a low-carbon lifestyle by reducing waste and purchasing from sustainable brands.
Pain Points: Finds it hard to compare and measure her actions against global sustainability standards. She lacks a community to share her progress and challenges with.
Preferences: A preference for a community-driven approach where she can connect with others on sustainability projects. Prefers an app that combines education, tracking, and social engagement. Likes the idea of contributing to carbon offset projects directly through the app.

User Persona

Goals

Stay on track with sustainable habits.
Track their carbon footprint and see if their efforts are effective.
Stay motivated with rewards and feedback.
Contribute to sustainability challenges and engage with like-minded people.

Pain Points

No simple way to measure or visualize their total environmental impact.
Lacks motivation to stay consistent with long-term eco-friendly habits.
Wants community engagement but doesn't know where to find others with similar goals.

Technology Preferences

Enjoys apps that are visually engaging, easy to navigate, and offer actionable insights.
Interested in gamified elements like badges, leaderboards, and rewards for eco-friendly actions.

User Stories

Track Carbon Footprint

Ștefania: "I want to track my carbon footprint based on my daily actions, so I can see how much I’m impacting the environment."

Participate in Challenges

Mihai: "I want to track my family's sustainability efforts collectively and receive personalized suggestions, so I can ensure we're all contributing to a greener lifestyle."

Join Community

Elena: "I want to participate in sustainability challenges with others in a community setting, so I can stay motivated and learn from others' actions."