EcoPal

The Problem

Climate change, environmental degradation, and overconsumption are critical global issues. Many people wish to adopst eco-friendly habits but lack awareness, actionable insights, or motivation to sustain those habits.

Key Challenges Identified:

Lack of Awareness: People are unsure how their daily actions impact the environment.
Low Engagement: Sustainability initiiatives often fail due to a lack of gamification or incentives.
Fragmented Solutions: Existing apps and tools either focus on education, tracking, or community - but not all.

Our Solution

EcoPal is an all-in-one platform that makes sustainability accessible, actionable, and rewarding.

Track: Measure your carbon footprint effortlessly.
Act: Get personalized recommendations and join challenges.
Offset: Neutralize your impact through verified projects.
Connect: Engage with like-minded communities and make a difference together.

Customer Segments

Environmentally Conscious Individuals: Urban millennials, Gen Z, and famillies interested in sustainable living.
Corporate & Small Businesses: Looking to involve employees in sustainability efforts.
Educationall Institutions: Schools and colleges keen to integrate eco-friendly practices.

Competition

Competitor	Focus Area	Limitations
JouleBug	Gamified sustainability tracking	Limited global community features
Oroeco	Carbon footprint tracking	Less interactive, lacks challenges
Good On You	Sustainable fashion insights	Focused only on apparel

Our Advantage

Holistic Approach: Combines tracking, gamification, offsetting, and community-building.
Gamified Engagement: Keeps users motivated with rewards and challenges.
Personaliziation: AI-driven insights tailored to individual habits.
Community Connection: Strong emphasis on local and global collaboration.

Key Metrics

User Engagement: Daily active users (DAU) and retention rates.
Carbon Imapct: Total CO2 emissions reduced or offset via the platform.
Community Growth: Number of eco-communities formed and events hosted.
Revenue Metrics: Subscription signups and marketplace transactions.

Cost Structure

Expense	Estimation
Development & Maintenance	$50,000/year
Marketing & Outreach	$30,000/year
Operational Costs	$20,000/year
Partner Collaboration	$10,000/year

Revenue Streams

Freemium Model: Subscriptions for premium features.

Basic plan: Free
Premium plan: 9.99/month

Partner Collaborations: Sponsored content from eco-friendly brands.
Affiliate Sales: Revenue share from products sold through the app's marketplace.
Offsetting Transactions: A percentage from each offset purchase.

Meet the Team

Oana Preda

Emma Williams

Raj Mehta

Lila Garcia

James Brown